Skip to main content

About your Search

20121201
20121231
Search Results 0 to 13 of about 14 (some duplicates have been removed)
contributor to the most profitable business unit at disney. rick horrow tonight goes "beyond the scoreboard." >> reporter: espn's sports media monopoly could be in jeopardy, as rupert murdoch's news corp reportedly is moving forward with plans to turn its auto- racing channel speed into fox sports 1, an all-sports tv network by the middle of next year. news corp execs believe their company is uniquely positioned to compete against espn because of their previous success breaking into the broadcast and cable news markets with fox and fox news, respectively. fox isn't the only network hoping to steal viewers away from espn. comcast's nbc and cbs have also launched 24-hour sports networks. but where fox hopes to differentiate itself is with distribution and live sports rights. fox's speed channel already is in more than 80 million homes, and fox owns rights to mlb, nascar, college sports, and ufc. it's easy to understand why news corp wants to launch an all- sports channel. espn is worth $40 billion, nearly half of parent company walt disney company's total value. additionally, the channel rake
's rick horrow with tonight's "beyond the scoreboard." >> reporter: they're two of the biggest games of the college football season, but despite being played in the same stadium just six nights apart, interest in the discover range bowl and the b.c.s. national championship game couldn't be more different. the average ticket price for the title game between traditional powers alabama and notre dame is a whopping $2,400, which is more expensive than two of the last three super bowls. the game likely will be the most-watched event in cable tv history, with more than 30 million people expected to tune in. both alabama and notre dame will pocket $22 million for the appearance. for the orange bowl, florida state and northern illinois will reive the same pay-outs, but the similarities between the two games end there. orange bowl tickets average $100, but start as low as $8. on tv, the match-up could struggle to get seven million viewers, and may end up the least-watched b.c.s. game ever. so while the pay-outs to schools may be the same, clearly, all b.c.s. games aren't created equal. i'm ri
'm rick horrow. >> susie: coming up tomorrow on "n.b.r.": we'll look at the why sales of beauty products are looking good this year, but you might be surprised who they're for. also tomorrow, we'll be tracking some earnings reports from fedex, general mills and bed bath and beyond. and finally tonight, some good news on bonus. a new survey shows nearly three out of every four employers will be handing them out this year. outplacement firm challenger gray and christmas says 72% of employers plan to offer some type of year end bonus this year. that's up from only 53% last year. and even better, many companies handing out bonuses say this year's thank you check will be bigger than last year. and that's "nightly business report" for tuesday, december 18. have a great evening, everyone. we'll see you online at www.nbr.com and back here tomorrow night. captioning sponsored by wpbt captioned by media access group at wgbh access.wgbh.org
online this february. rick horrow has details in this week's "beyond the scoreboard." >> the n.f.l. has promised the super bowl won't be going on cable tv anytime soon, but one place the game has migrated to is the internet. february's super bowl will be only the second in history to be available online, and the ad buying frenzy is just as hot in cyberspace as it is on tv. cbssports.com is nearly sold out of advertising space for its live-streaming of this year's super bowl. the going rate for ad space in the streaming is an estimated $1 million-- not bad considering a 30-second tv ad goes for $4 million during the game. the online audience is just a fraction of the main broadcast-- two million viewers on the internet compared to 110 million on tv. and what will viewers see online they won't on tv? cbs is investing in unique camera angles and integration with social media. advertisers love it because it can better track the return on their advertising investments. cbssports.com loves it because it creates another revenue stream to fuel profits for cbs shareholders. i'm rick horrow. >> s
Search Results 0 to 13 of about 14 (some duplicates have been removed)